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PPC & paid advertising

Paid campaigns with a clear purpose and budget.

An ad works as part of a wider journey. We help plan and manage campaigns around the audience, offer and page people will reach, with service fees and advertising spend agreed before launch.

Let’s talk about your project

Start with the offer and audience.

We discuss who you want to reach, what you are offering and which action would be useful. That guides the campaign structure, messaging and landing page.

Keep spending and responsibilities clear.

Advertising spend paid to the platform is separate from our service fees unless the proposal says otherwise. Account access, approval steps and budget limits are agreed in advance.

Review what happens after the click.

We consider the landing page as well as the ads. Where measurement is configured, we use agreed conversion definitions and the site’s actual consent requirements to guide review.